VRChat is an online virtual world platform created and operated by VRChat, Inc. The platform allows users to interact with others with user-created 3D avatars and worlds. VRChat is designed primarily for use with virtual reality headsets, such as the Oculus Rift and Oculus Quest series, SteamVR headsets (such as HTC Vive), and Windows Mixed Reality, but is also usable without VR in a "desktop" mode designed for either a mouse and keyboard or gamepad.
VRChat was first released as a Windows application for the Oculus Rift DK1 prototype on January 16, 2014, and was later released to the Steam early access program on February 1, 2017.
I am the Senior Community Manager for this project. (March 2023 - Present)
Responsibilities include:
VRChat was first released as a Windows application for the Oculus Rift DK1 prototype on January 16, 2014, and was later released to the Steam early access program on February 1, 2017.
I am the Senior Community Manager for this project. (March 2023 - Present)
Responsibilities include:
- Directed and led social media content calendar using a yearly Social Matrix to track and post short form video content and social media posts across YouTube, Instagram, TikTok, Twitter/X, and Bluesky.
- Increased all social media channel engagement metrics over the course of my career at VRChat by 30%.
- Increased all social media channel engagement metrics over the course of my career at VRChat by 30%.
- Wrote, coordinated, and executed on social copy for all first-party and business development crossover collaborations for social media outreach
- Spearheaded the 2025 & 2026 VRChat Pride Campaign’s social copy and design goals, which successfully had 40% YoY growth in donations and revenue
- Ran community-driven “hackathon” jams such as “Film Jam,” “Summer Festival Jam,” “Spookality,” and managed prize distribution, copywriting for the jam, and judging of avatar and world assets
- Scripted, body acted virtually, and did voice over for social media marketing videos, including some short form content that gained 20 million+ views over a week
- Compiled weekly social media reports using Sprout and AI tools (Claude, ChatGPT, etc) to inform social media discussions and plan social media posts and keep the company updated on weekly trends